Running a business is crazy. It requires more time and energy than is humanly possible. Social videos show the people side of the business, and give your audience a view from the inside out. Fact and fiction, but always honest. For future customers, stakeholders and donors, it’s an impression reinforcing and entertaining insight into the people behind the companies. For this campaign, we used a highly energetic second person (peer level) amateur style camera.
Challenge: Produce a social media videos for an artisan soda beverage startup.
Resources: Logo, Brand marketing strategy.
Solution: Emphasize qualities of authenticity, craftsmanship, environmental activism and social well-being.